Turning Away From Drug Abuse and Allowing God to Reign Over the Life Case Study - 1

Turning Away From Drug Abuse and Allowing God to Reign Over the Life - Case Study Example According to the organization’s strategy, the members are given a platform where they can hold meetings in accordance with the principles in the organization’s literature. The organization maintains no hierarchical authority structure. Meetings are held on the basis of the group’s specifications but adhering to the organization’s principles. When I joined my group, I was warmly welcomed by the other members who were more than willing to help me recover from my disease. The twelve step program aims at enabling a person to accept himself/herself as a powerless person over drug use and that his/her life had become unmanageable. The second step is concerned with helping the drug addict believe that a greater power can restore sanity back to the addict. The third step involves helping the addict turn away from drug abuse and allowing God to reign over the addict’s life. Through sharing our life experiences and how drug abuse had rendered our lives unmana geable, I realized how I had lost very many opportunities out of drug use. A self-realization process started taking control and I started keeping off from drug use at a slow pace. By the end of the program, I had fully recovered from drug abuse and can now comfortably manage my life (Milhorn, 2003). Through prayer and meditation, my conscious contact with God greatly improved and I continued taking the personal inventory of myself. When I made a mistake, I admitted the mistake and worked towards the betterment of my life. Attending the Narcotics Anonymous has truly helped me recover from the use of drug substances.

Undercover Operations Essay Example | Topics and Well Written Essays - 500 words

Undercover Operations - Essay Example They could play lovers, prostitutes, drug dealers or crime bosses. Undercover work has facilitated the prosecution of criminals operating in a complex setting and uncovering of operations of criminal gangs. Despite its benefits to the society, some people are against the use of undercover work as a means of collecting evidence of crime. Some of the reasons they give are that its increase crime, do not respect privacy, involves deception, allows the government to do what it is prohibiting others to do among other reasons (Pollock, 2004). Personally, I support the use of undercover work by law enforcement officials. Although it involves unethical actions, it is also ethically justifiable. When it is examined from the utilitarian viewpoint, it is a noble-cause corruption in which the end-justifies the means. It leads to the good of the greater population and thus it is justifiable if it is used to obtain useful and important ends. For example, it is important in the prevention of crimes when there are specific hints and reasonable grounds to suspect that some people are planning a serious crime or have done it. It helps to uncover the truth, collect evidence and make arrests. Victims of some serious crimes do not report their experiences and rarely are such crimes reported. These include pornography rings, drug distribution networks and fences of stolen property. In this case, underground work is the best investigation tool. Undercover work is ethical when the targets are individuals or gangs who commit crimes they are aware that they could call for the use of deceptive police practices for example drug distribution. It could also be risky for the law enforcement officers to investigate some of the crimes openly and thus underground work justifies the use of special risks. In this case, it is ethical and justifiable as the best means towards the collecting of evidence and making arrests in some crimes. Pollock

Analysis of Sunfeast Cookies

Analysis of Sunfeast Cookies EXECUTIVE SUMMARY The main objective of the report is to comply to the various marketing theories that has been prevailing in the market and get a proper understanding of the real market. With the help of the ITC Sunfeast various functions and strategies were being discussed and discussed in respect to policies and path they have followed since they have been a successful player in the market. The consumer insight is studied to get a sense of various needs, demands and mind set of them. This is done with the help of questioning people at different places so that there is a glimpse of their buying pattern. The people interviewed were from different places of Gurgaon. COMPANYS OVERVIEW ITC stands for Imperial Tobacco Company of India Limited is an Indian Conglomerate whose market capitalization is of US $14 billion and turnover of over US $ 51 billion. ITC is a largest private cigarette company with a diversified portfolio which comprises of hotels and paperboards, packaging, agri- business, packaged foods, confectionary, branded apparels, greeting cards and FMCG products. Since company has its dealings in almost every sector creating multiple drivers of growth anchored on its time-tested core competencies and its has an unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering has Over time lead to the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. The Foods Division is the most recent diversification of the ITC Group. ITCs decision to enter the foods business is part of a strategic decision to develop new product lines by synergizing its core competencies in building brands, understanding the Indian consumers requirements and its strong distribution network as well as its established culinary expertise. ITCs diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. Brands India Kings, Gold Flake, Scissors, Bristol (cigarettes), ITC-Welcomgroup (hotels), Wills Sport (range of casual wear for men and women), John Players (mens wear), Essenza Di Wills (fragrances), Kitchens of India (Confectionery, staples and snack foods), Aashirvaad (flour), Sunfeast (biscuits), Mangaldeep, VaxLit and Delite (safety matches), Expressions (greeting cards) and Classmates (school note books). This company is rated among the Worlds Best Big Companies by Forbes magazine. ITC ranks third on all major profit parameters among Indias private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. ITC is rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by BusinessWorld and among Indias Most Valuable Companies by Business Today. ITC ranks among Indias `10 Most Valuable (Company) Brands, in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asias 50 best performing companies compiled by Business Week. SUNFEAST In July 2003, ITC entered into Biscuits market with the Sunfeast range of Glucose, Marie and cream biscuits. The brand connotes to happiness, contentment, satisfaction and pleasure since its mascot Sunny and slogan spread the smile. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. At that time, Britannia and Parle held, between them over 82 per cent of the market in value terms. The rest too was firmly held by smaller players like Priya Gold which had a strong presence in the north. Three years down the line, however, things have changed a lot. It is a classic story of the hare and the tortoise. While it is far from winning the race, slowly and steadily, the tortoise is gaining ground. In foods, biscuits were tempting. The Rs 4,000-crore (Rs billion) Indian biscuits market has grown at 12-14 per cent year-on-year. Then, there was a business synergy. ITC was already value-adding to wheat with its branded atta presence. By entering the biscuits segment, it could also improve its bottom-line further. ITCs Sunfeast has a different story to tell so far. The strategist looks at the game plan of a late entrant and how the biscuits industry has responded. MARKETING ENVIORMENT MACRO ENVIORMENT Developments and implementing marketing plans requires number of decisions. Making those decisions is both an art and science. To provide insight into and inspirations for marketing decision making, companies monitor customer needs and update themselves so that they can continuously adapt to the environment. In 2003 when ITC entered the market there was a organized sector of biscuits which was estimated to be 0.8 million tons with a value of Rs 45 billion and Britannia and Parle were the major competitors. But the company realized that urban India comprising 27% of the population accounts for 44% of biscuit composition that consumers are looking for innovation, variety and fun in the entire biscuit category which other biscuit companies lack. DEMOGRAPHIC ENVIORMENT Since India is diversified and demographically vivid, hence the need is therefore very different. So the company catered the need of every life cycle as there is a product for children and even for elders and also for older people. Hence there is something for everyone and by this ITC dominated the market completely. ECONOMIC ENVIORMENT The available purchasing power in an economy depends on current income, price, saving, debt and credit availability. The company realized the buying potential of the Indian market and accordingly price the biscuits in a way so that it does not push the consumer and the price corresponds to the price of the competitors. So this way the customers will have a value for money as in the same price they will have a new and a better product. Moreover the focus was on the urban population hence the price was not such a matter of importance as the people of this category has high purchasing power. SOCIO-CULTURAL ENVIORNMENT The society shapes the beliefs, values and norms that largely define consumer tastes and preferences. People absorb, almost unconsciously, a world view that defines their relationship to themselves, to other, to other organizations and to society. So ITC launched a product which was in accordance with the beliefs of India as the ingredients contained in the product are those which were generally used by the people and moreover satisfied them and it was in also tune with the changing taste and preferences of the consumers. ITC believes that an effective growth strategy for the nation must address the needs of rural India, home to 75% of the countrys poor. It is imperative to ensure that Indias economic growth is inclusive, embracing its villages, so as to free millions of disadvantaged citizens from the indignity of poverty ENVIORNMENTAL ITCs impact on the environment as a result of its operations mainly concerns three areas: (a) release of greenhouse gases contributing to global warming; (b) consumption of water, both from surface and sub-surface sources, adding to the depletion of freshwater availability; and (c) generation of solid wastes, adding to the non-degradable waste being generated by industry. ITC has been at the vanguard of Indian industrys attempts to minimise its environmental footprints through strategic initiatives in each of these areas of global concern. Global Warming: In order to mitigate the effects of global warming, the Company is following a two-fold strategy: (a) reduce specific energy consumption in its operations through improved technology and processes; and (b) sequester greenhouse gases, especially carbon dioxide, through a large-scale forestry programme. Solid Waste Management: Non-degradable waste is a growing menace adversely affecting the environment. Three plans are in place to reduce solid waste within the Company and make it a zero solid waste company in the next two years. Water Conservation: ITC is mindful of the fact that freshwater in the country is increasingly becoming a valuable resource given that India accounts for 18% of the worlds population but has only 4% of global freshwater resources. MICRO ENVIORNMENT ITCs employment practices are premised on attracting and retaining talent based only on merit. The Company leadership walking the talk and a relentless focus on implementing the policy underlines the Companys approach to employment practices and creating a decent work environment. ITC is committed to employee engagement that upholds individual dignity and respects human rights. High standards of employment and EHS practices enhance the Companys performance, help in the attraction and retention of quality talent, and enhance the equity of the Company as a responsible employer. The primary objective is to nurture a culture of meritocracy amongst a committed and enthusiastic workforce from diverse backgrounds. The organizational structure is as follows:- DISTRICT MANAGER REGIONAL BRANCH MANAGER BRANCH MANAGER ASSISTANT BRANCH MANAGER 3 CIRCLE INCHARGE (CITY, METRO UP COUNTRY) AREA EXECUTIVE SUPERVISOR SALES MAN DISTRIBUTION SYSTEM ITC uses FIFO method to reduce the wastage of goods due to expiry. They also keep the good on constant move from low sales area to high sales area. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. MARKETING STRATEGY As one of Indias most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration a commitment beyond the market. In his own words: ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. I The company seem to be committed with developing India and contributing in its own way not only to succeed in at a smaller level but making a difference at a global level in an international way. ITC VISION The companys vision is to sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing values for the Indian economy and Companys stakeholders. ITC MISSION To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value is what the Companys mission is. STRATEGY With its one of its product which is Sunfeast the company is determined to give happiness, contentment, satisfaction and pleasure since its mascot is Sunny and slogan spread the smile which stood true to its name. ITCs Sunfeast is a brand driven by innovative product development at ITCs state-of-the-art food technology centre in Bengaluru. Every Sunfeast product is made with utmost care, ensuring world class standards of hygiene. Sunfeast symbolises ITCs commitment to create brands that enrich the quality of life for every Indian. Because our people and our country deserves the best. The product Sunfeast was launched in the midst when the biscuit market in India was estimated to be about a value of Rs 45 billion and out of that Britannia and Parle held more than 80% of the organized sector in value terms. ITC therefore decided to enter the branded biscuits market with products that would reinforce the gratifying aspects of the brand as well as offer great taste and quality to customers. The ITC can be a classical example of study as a tobacco company who deals in various products can be successful in promoting in marketing biscuits? The core competencies on which ITC relies on the depth of distribution, brand building capability and ability of quality outsourcing which made it successful. Sunfeast which was launched in 2003 was one of its diversified arrays apart from a tobacco product leader to a FMCG player. IT has a well developed system of distribution which can only be compared only to HLL. As ITC was one company who has its intervene in all major fields so this establishes Sunfeast among all over India and as well outside India. The biscuit market is to be estimated about 4500-5000 crore with Parle and Britannia being the major players. The biscuit market has now moved from core glucose to value added biscuits and key markets were U.P., Maharashtra and Tamil Nadu. While the rural market prefers Glucose biscuits and Urban market is fond of cream biscuits. The establishment of brand was never easy as the market is already having lead biscuit companies which were satisfying the needs of people. Sunfeast monitored the market demand and carefully handled promotion and brand building which made the brand to gain 10% market share. The product was made exciting by launching a series of convenience goods, new tastes and flavours which lead to an interest in the brand. The company continued a series of launching of products like Milky magic, coconut, strawberry, pineapple, butterscotch and cream and it also entered the premium biscuit category with Dark Fantasy. Moreover market research revealed that consumers were looking for innovation, variety, and fun in all the biscuits cateogries. A mascot, Sunny was chosen to convey these aspects of ITCs biscuit brands. Initial offerings included the Sunfeast Glucose biscuits, targeting children and their mothers; Sunfeast Orange Marie, targeting housewives and families; and Sunfeast Orange cream, Butterscotch cream and Bourbon Cream, targeting children in the age group between 4 and 14 years. Over the last few years, the Sunfeast range has expanded with the introduction of the Sunfeast Dark Fantasy range in the premium segment; the Sunfeast Milky Magic in the milk biscuit category; the Snacky in salted crackers and cookies category. In addition, ITC entered the nutritional biscuit segment with launch of Sachins Fit Kit- a range of healthy products co-created with the cricket icon. In 2007 the brand has a value of Rs 5 billion and is growing at 15% per year. MARKETING FUNCTION PRODUCTS http://www.itcportal.com/foods/images/top-banner-sunfeast.jpg Snack foods Sunfeast In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeasts brand essence, Spread the Smile connotes happiness, contentment, satisfaction and pleasure. The mascot Sunny reinforces the emotional aspects of the brand. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. Sunfeast Milky Magic http://www.itcportal.com/foods/images/sunfeast-milky-magic.jpg Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids. Milky Magic has the power of 2 A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child. Sunfeast Marie Sunfeast Marie Light: This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day. Orange Marie: It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. http://www.itcportal.com/foods/images/sunfeast-marie.jpg Sunfeast Golden Bakery http://www.itcportal.com/foods/images/golden-bakery.jpg Sunfeast Golden Bakery is a premium cookie on an innovative and differentiated platform. Launched nationally in March 2008, these cookies are made from the recipes crafted by the master bakers of ITC Hotels and are slowly baked in the traditional way till they are golden brown and develop the crispy broken crust texture. The Sunfeast Golden Bakery cookies are available in three distinct flavors Butter-Nut, Butterscotch and Choco-Nut cookies. These products are designed to give consumers a rich truly indulgent experience. Sunfeast Dark Fantasy Inspired by the Master Chefs of ITC hotels, it is the richest of chocolate vanilla biscuits. These biscuits are created using carefully chosen premium ingredients for a sensory experience unlike any other. Dark Fantasy is more than a biscuit; its a luxurious mix of aromatic cocoa and vanilla. http://www.itcportal.com/foods/images/dark-fantasy.jpg Sunfeast Glucose http://www.itcportal.com/foods/images/glucose.jpg For those light hunger pangs, wholesome nutritious choices as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but adults too. Sunfeast Dream Cream A truly scrumptious range of cream biscuits that have become an instant hit with children. ITCs chefs have put their legendary skills into these biscuits to deliver truly tasty cream biscuits. Special Flavor Crystals in Strawberry and Pineapple cream biscuits keep the creamy flavor linger on. http://www.itcportal.com/foods/images/box-shadow_03.jpg Strawberry Cream The first of its kind cream biscuit with special strawberry flavor crystals that will keep the creamy flavor linger on. http://www.itcportal.com/foods/images/strawberry-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Bourbon A special delight for all those chocolate lovers. http://www.itcportal.com/foods/images/bourbon.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Orange Cream Experience a tangy twist in biscuits with every Orange cream. http://www.itcportal.com/foods/images/orange-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Butterscotch Cream Another first, the taste of ice-cream in cream biscuits. http://www.itcportal.com/foods/images/butterscotch.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Mango Cream A special summer flavor cream biscuits for all those who love the king of fruits. http://www.itcportal.com/foods/images/mango-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Elaichi Cream Taste the queen of spices in cream biscuits. http://www.itcportal.com/foods/images/elaichi-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif Sunfeast Snacky http://www.itcportal.com/foods/images/snacky.jpg Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, its the quintessential Family Biscuit. Available in two variants, Classic salted and Chilli flakes the very first of its kind in India. Sunfeast sweet n salt These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste! http://www.itcportal.com/foods/images/sweet-n-salt.jpg Sunfeast Nice http://www.itcportal.com/foods/images/nice.jpg These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer. Sunfeast Benne Vita Flaxseed Biscuits If Benne Vita in Italian stands for Good Life, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health.http://www.itcportal.com/foods/images/benne-vita.jpg Sunfeast Special ITC Sunfeast presents a range of Special cookies and creams. http://www.itcportal.com/foods/images/sunfeast-special.jpg Special Cookies: Made with best quality wheat, cashew and butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth-watering treat that makes every moment special. Available in Cashew/ Butter/ Coconut. Special Creams: Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits. Available in Orange and Chocolate variants. Sunfeast Pasta The Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well. http://www.itcportal.com/foods/images/sunfeast-pasta.jpg Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavors, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavors Pizza style, Chicken and Tangy Tomato. PRICE Sunfeast Glucose Biscuits deliver the Natural Goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs. 4, Rs. 3 and Re 1 respectively, targeting children between the age group 4 14 years and their mothers. Sunfeast Orange Marie a very differentiated offering is available in 200 gms, priced at Rs. 13 and Sunfeast Marie Light Light Crispy, available in 200 gms and 400 gms, priced at Rs. 13 and Rs. 24 respectively that target housewives. Sunfeast Orange Cream, Sunfeast Butterscotch Cream Sunfeast Bourbon Cream Smooth Yummy Cream Biscuits, available in 100 gms, priced at Rs. 11, Rs. 11 and Rs. 12 respectively that target children between the age group 4 14 years. DISTRIBUTION It has fast and effective sales ordering processes. A great level of flexibility and a quick turnaround time to meet the customer requirements on time. It also practices minimum wastages. ITC follows a strict compliance standard for its distribution of Sunfeast products. It aims at low profit margins due to intense competition in the biscuit industry and even to meet the high customer service expectation. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. The company used its existing network of convenience stores the companys name for the hole-in-the-wall pan-beedi shops for Sunfeast. Not content with the existing resources, the company also looked at grocery stores and other retail formats. The company says the brand is now available in nearly 1.8 million outlets SALES PROMOTION AND ADVERTISEMENTS The entire range of Sunfeast Biscuits is packed in vibrant colours, distinctive graphics and fonts identifying sub categories and at the same time, maintaining a consistent look of Sunfeast. The brand is supported with Television campaigns across National and Vernacular media beginning August 2003 that is distinct, highlighting the product attributes, quality and the new first time in the market offerings from Sunfeast. During the launch phase, Consumer promotions were conducted across retail outlets for every purchase of Sunfeast Marie Sunfeast Cream Biscuits 75gms of Glucose Biscuits FREE. Encyclomedia Networks created an interesting idea, which shows the biscuit pack literally taking off from the hoarding what holds it down is a rope that attaches the end of the pack to the hoarding. The biscuit pack has been designed as a 3D pack. Well differentiated advertisements, some which showed a complete cream world with cream rivers, cream mountains and cream trees, were targeted at kids watching cartoon channels. The animated Sun this is a symbol of contentment, Satisfaction and Pleasure. This was also received by the consumers and the ad campaigns are catchy and full of colours and excitement. The product is also of very high quality. Thus Sunfeast has manged to get all the winning combinations in the right mix. At the same time, on general entertainment channels, mothers received information on the importance of glucose, the wholeness of wheat and so on. Also, the company tied up with Bey Blades, the popular television series that was a rage among children, to promote itself. Sunfeast tagline Spread the Smile was being endorsed By Sharukh khan. SRK use made sense as he was popular among Children and moreover he is among the favourites about 60% of Indians and moreover his persona is energetic which corresponds to the mascot of the brand. The various advertisements and promotional shows featured SRK and showed that even SRK is also a fan and enjoy Sunfeast Biscuits. So it created an impression among the audience that their favourite actor is following this commodity so they should follow the same way. ITC Foods has tied up with New York-based Company House of Spices to launch its biscuit brand Sunfeast across the US and that was again done by SRK since he is a global icon. In the same year, as the official sponsor ofthe WTA tennis championship titled the Sunfeast Open the company had teenage sensations Sania Mirza and Mahesh Bhupathi campaigning for it. But thats not all. For promotions in southern states, Sunfeast has signed Tamil super star Surya as a brand ambassador. Analysts say that ITCs deep pockets have helped Sunfeast in many ways. The company claims that it has been spending 35-40 per cent of its turnover from the biscuits segment on advertising and promotions. Going by that number, ITCs annual marketing spends are estimated to be in the region of about Rs 115-120 crore (Rs billion). CONSUMER ANALYSIS The analyses showed that majorly people consumed Biscuits and are not fond of having the Sunfeast Pastas. About 63% of people prefer having Sunfeast Marie and Sunfeast Dream Cream is being preferd by only 25% of the consumers. The products like Sunfeast Special, Sweet n Salt, and Golden Bakery are not that much appereciated as only 13% of people prefer them. In dream Cream Butterscotch, Orange and Burbon were equally appreciated. Classic Snacky was more liked as compared to Chilli flakes in Snacky brand. 90% people prefer having Marie lite over Orange Marie and the product is not just consumed by Old but almost people of every age group. In Golden Bakery choco nut was mostly liked while there was no intrest in the rest of the choices. Coconut and Butter were equally liked in Special cateogary. 63% prefer Sunfeast because of its Taste and Flavour while 25% likes them because of price, packaging, quality. People also appereciated it because of availability of large variety. It was also observed from the survey, that the products were regularly by the customers, most of them going for weekly and fortnightly purchase of the product. The major competitors for the product are Parle and Britannia which were even a threat when the product was launched. The brand loyalty seems to very weak as when consumers were asked that would they continue to consume Sunfeast even if other products were at a discount, the answer came as No. The people were specific in the categories but not with the brand Sunfeast. The television seems to be most effective form of advertisement as it spread awareness in almost every age group and was the major promotional tool. The brand was easily available to people and even remotest to smallest shops have Sunfeast for sale. The people seem to be assured of quality and said that they would recommend their friends and relatives the product. COMPETITION ANALYSIS Back in 2003, nobody thoughtSunfeast would have consumers eating out of its hands. Says Naware, Seven per cent in less than three years is something that we could have only dreamt about. Importantly, industry barometer AC Nielsen has indicated that both Parle and Britannia are losing market shares. According to the AC Nielsen retail sales audit in March 2006, both Britannia and Parle have lost volumes. Britannias shares have dropped from 35.8 per cent in 2004-05 to 30.5 per cent in May 2006 (volumes). Parles shares have also dropped from 42.2 to 38.4 per cent in the same period. Even Priya Gold has seen a minor dip from 6.4 per cent to 5 per cent. ITCs Sunfeast has been a big gainer with its share increasing from 2.7 to 6.7 per cent. In terms of value,Britannia leads the market with 37 per cent market share, followedby Parles 31.3 per cent and ITCs 6.3 per cent. Nevertheless, the gap is still wide. Sunfeast still has a long way to go. But what can the bigger players do? Alagh has an interesting observation. Says he, Biscuits have always been a low margin, high volume game. Both Britannia and Parle have very high volumes and can easily afford to lower their margins. A potential after-effect? Sunfeast too may have to drop its prices to be in the reckoning and this will squeeze its margin even lower. While the full game is yet to be played out, for the moment the sun seems to be shining on Sunfeast. Creaming the market. . . Innovation in the product line biscuits with butterscotch cream with actual granules in the cream, strawberry cream with flavor-enhancers and orange-flavored marie. Gained an edge from the well established distribution network of its tobacco business. Signed up big film stars like Shah Rukh Khan and southern star Surya as brand ambassadors for

e e cummings :: Biographies Poet Poetry Biography Essays

e e cummings   Ã‚  Ã‚  Ã‚  Ã‚  e e cummings (no, this is not a typographical error, take note to the way he writes his name) was an unusual, yet highly acclaimed writer of the 20th century. His style of writing was much different than that of any other contemporary or even 18th and 19th century writers. Although difficult to understand at times, e e cummings is a very profound and inventive writer.   Ã‚  Ã‚  Ã‚  Ã‚  e e cummings was born Edward Estlin Cummings on October 14, 1894 in Cambridge Massachusetts. His parents were Edward and Rebecca Haswell Clarke Cummings. In 1911, at the age of 17, cummings entered Harvard University. It was there at Harvard where he first published his poetry in 1912 in Harvard Monthly. Then, in 1915, cummings graduated Harvard as Magna cum Laude with a B.A. It was at his graduation where he gave his commencement speech, "The New Art." In 1916, cummings received an M.A. for English and Classical Studies at Harvard. After completing his college education, he volunteered to be an ambulance driver with Norton Harjes Ambulance Corps (The American Red Cross) in France in 1917, during World War I. It was while he was overseas when he was imprisoned falsely for three months in a camp on suspicion of French disloyalty. Although this was an unpleasant time in his life, it was there in the camp that changed his life. He was already an excellent writer, but this experience added fuel to his ability. He was released from prison on January 1, 1918. Cummings then returned to New York City, but was drafted by the United States Army in 1918 until Armistice. On December 20, 1919, e e cummings and his girlfriend, Elaine Orr Thayer, welcomed their daughter, Nancy, into the world. Later, on March 19, 1924 cummings married long-time girlfriend Elaine Orr, but they are divorce just a short while later on December 4, 1924. In 1920, after his time in the war and the birth of his daughter, cummings decided to move to Paris, France to study art, but he frequently returned home for visits to the United States. He remained living there only until 1923, when he returned to the US and had his aforementioned wedding and divorce later the next year. While in the US, cummings resided at 4 Patchin Place, Greenwich Village in New York City. In 1925, tragedy struck cummings' life when his father died.

Slavery In the North and South

Contrary to what many people in this country believe, slavery took place in the North and the South. In fact, Massachusetts was the first colony to legalize slavery. By the year 1700, Rhode Island had surpassed Massachusetts as the chief importer of slaves in the north. Major slave ports included Boston, Salem, Providence, and New London. The tariffs that were enforced upon slave imports were used to pay for community projects, such as repairs to roads and bridges. At the beginning of importing and exporting Africans, slavery disguised itself as indentured servitude.But the reality was that indentured servants, of African origin, were often turned into slaves against their will and against the contract they had signed to enter to the New World. Indentured servitude became outdated and old-fashioned due to the fact that the general society was uncomfortable with allowing former servants to purchase land after their contract expired. Another reason for this is due the fact that servant s were much more expensive to replace than slaves. Lastly, making black slaves gave an easily identified mark— one skin color determined who the horse was and who the king was.Slavery existed in New York, Philadelphia, New Jersey, Massachusetts and the other Northern states. Famous Northerners, such as John Hancock, Benjamin Franklin, and William Henry Steward (the 24th secretary of state, in President Lincoln’s cabinet) were slave-owners. Although slaver was abolished in New England by 1804 slavery continued in the northern colonies for another 80 years. Northerners profited from slavery in many ways. New England’s manufacturing empire was based on shipping and their shipping money was acquired through the trading of slaves.Without a workforce as large as the slavery had offered, the towns, cities and companies would have taken sustainably longer to develop and prosper in the way that they did. The poor, landless white indentured servant was a problem for the c olonial establishment elevating them above the African slave solved two problems: African slaves were more abundant and easy to come by, and the landless hapless white servant now had a reason to feel superior. The white indentured servant could vent their hostility at the Africans and thus provided the upper class with a buffer.This led to an eventual phasing-out of indentured servitude, and the rise in slavery. An example of how fearful the colonial establishment was of the rising dissatisfaction that the landless felt was the Bacon Rebellion of 1676. Here slaves and Indentured servants got together and tried to overtake the planters of Virginia. The reason why slavery was abolished in the North had more to do with the expense associated with keeping slaves and with the need for the economy to have workers who could fuel the needs of the industrial revolution.The north did not have a large-scale agrarian society so slavery did not come to be relied upon the same way it was relied upon in the south; Slavery also lost its hold in the North because of the Revolutionary War with Britain. As Britain moved throughout the newly created United States of America, it freed the slaves, using them to help Britain wage its war against the new founded country. The puritan influence was also a factor in the freeing of slaves. The idea that freedom should be accessible to all came into conflict with the concept of slavery.However, it is also clear that the Puritan ethic led Northerners to erase their hand in the slave trade. Ultimately, this ability to forget their part in the slave trade led the Northern colonies to believe that the southern slave system was alien and set apart from their own lifestyle. The north was less conducive to farming. However, for the most part, this was the mainstay of families in the northern colonies. Towns were built around these farms and these towns produced areas for other industry.The church, the general store, and the entertainment indust ries of bars and hotel services all grew up alongside the farming community. Because the northern colonies were along the coastline, many industries were built up around living life near the water. To earn a living, people engaged aquatic activities in fishing, whaling, and shipbuilding. Because the land was so unsuitable for large scale farming, the northern colonies developed different than their warm, southern counterparts. Fur trading and timber were large enterprises in the Northern colonies.The harsh conditions also made it necessary that every member of the family be a part of the family’s survival. Children were not educated formally unless they were from the upper class of society. However, every white person was expected to know and be able to read the Bible. Religion was an important center of community life. The church established both secular and religious law, and enforced both. It is no surprise that higher education started in the North, with Harvard opening i n 1636. The northern states were made of people from England and the Netherlands.As a  result, the architecture, clothing, types of food enjoyed, and social activities differed from their southern counterparts. In New England for instance, stones were used to build cellars so that one could have frost free winter storage. The layout of the home was to maximize warmth from the fireplace and slope of the roof was made to compensate and distribute the weight of heavy snowfall. The northern treatment of slaves was also influenced by the British and Dutch cultures, often seemingly less harsh in their treatment of servants and slaves than their French and Spanish competitors in the south.Family life was also culturally influenced with men hunting, fishing, and tanning animal hides to make clothing. Women and children worked inside the home making textiles and preparing food. In the south, everyone had to be on hand to plant and harvest crops and thus the division of labor seemed much di fferent than in the South. The conditions under which the northern and southern colonies developed were vastly different from one another. Culture, geographic location, religious, and philosophical differences produced two distinct economic and social systems.However, it is very clear that slavery was the constant thread through which businesses flourished and many colonists got rich. The slave trade continues to be a shameful mark upon all the achievements that occurred in the Colonial Americas and in the United States. Slavery’s abolishment came as a result of economic necessity rather than moral indignation and any attempt to forget this devalues the horrors that slavery inflicted on the African people who came to the New world.

Campaign Threats or Implied Promise of Benefits

Did the employer statements constitute an unlawful threat or an unlawful promise in violation of Section 8(a)(1) of the LMRA? Why or why not? Yes, the employer statements were unlawful. The NLRA guaranteed workers the right to join unions without fear of management reprisal. It created the National Labor Relations Board (NLRB) to enforce this right and prohibited employers from committing unfair labor practices that might discourage organizing or prevent workers from negotiating a union contract. Employees shall have the right to self-organization, to form, join, or assist labor organizations, to bargain collectively through representatives of their own choosing, and to engage in other concerted activities for the purpose of collective bargaining or other mutual aid and protection. Section 8 defines employer unfair labor practices. Employer interference, restraint, or coercion directed against union or collective activity (Section 8(a)(1)), was violated in this case study. Threats, warnings, and orders to refrain from protected activities are forms of interference and coercion that violate Section 8(a)(1). Section 8 also prohibits union unfair labor practices, which include, according to legal construction, failure to provide fair representation to all members of the bargaining unit. The NLRA sets out general rights and obligation. Enforcing the Act in particular situations is the job of the NLRB. Did the questioning or statements by either supervisor Bates or Lofton constitute unlawful interrogation in violation of Section 8(a)(1) of the LMRA? Explain fully why or why not. As mentioned in the first question, yes it was unlawful interrogation. These supervisors were desperately trying to get the employees to vote against the union. In the event that they were successful at having all of their employees to vote against the union, some of them may have been unhappy and treated unfairly. Without representation, an employee will lose most battles against companies, unless they have solid proof of the employer’s wrongdoing. In the case I notice how the supervisors both told employees about the reduction in their benefits. They were trying to use scare tactics because they know people need their benefits. The supervisors seem to want to make these promising decisions when in fact they should have been offering these things to the employees in the first place. It doesn’t make sense to try to make things better to keep from getting the union involved. The plant manager was trying to convince the employees that they are able to handle things without the union getting involved. The manager tried to say that the unions are known for making broken promises, but it seems as if that is what the employer was doing. Develop a set of guidelines for supervisors and managers to follow when speaking to employees during a union organizing campaign. Employers should not threaten employees during an organizing campaign, but economic predictions regarding matters outside of the employer’s control, which are demonstrable, may be made. The employer should refrain from inflaming racial hatred. They should listen to what the employee has to say and advise them that they are able to speak with anyone on the management staff without union representation. They should advise the employees of the benefits that they are currently enjoying; however there is no need to make a threat to take away any benefits or reduce the cost. In the event that an employee is being insubordinate, they will need to continue to follow company’s policies and guidelines; however they will need to make sure they have sufficient evidence to support their decision. The NLRB prohibits employers from holding captive audience meetings 24 hours prior to the election, because insufficient time will exist for the union to respond; therefore if they decide to hold a meeting it will have to be within reasonable times. There should be a social media policy in place and such policy should be clear and understandable to the average employee. The NLRB’s rulings have in large part turned on the ambiguities of social media policies, and the possibility that employees may misunderstand the policies to bar protected activities. A social media policy must not be overbroad. Policies should be narrowly drawn to address the employer’s legitimate policy objectives (for example, preventing the disclosure of the company’s proprietary information via social media or restricting the use of social media to engage in harassing conduct that would violate the company’s anti-discrimination and harassment policies). Employers will not like what the unions are trying to do, but this does not give them the right to talk down on the unions. When employers talk to employees during a union organizing campaign, they will need to be mindful of what they are saying. Sometimes people talk too much and a supervisor or manager could cause an employer to have a lawsuit. Within the guidelines, I suggest the managers and supervisors to keep their negative thoughts to themselves. This will eliminate someone saying the wrong thing and will allow the employees to make a valid decision based on their own thoughts and opinions. Explain fully how the NLRB should rule in this case and why. The NLRB should rule that the employer is in violation because of the things the supervisors said. This may not be the first time or maybe it is; however it should not go unnoticed and that is what some would like to see. In this case, the employees are being threatened about their benefits and wages. They are also making it seem as if they don’t need a union, when in fact they seem to really need someone there to represent the employees. The company also threatened two of the union supporters. When the supervisor advised that if they strike, there are more people waiting for their jobs; apparently that supervisor is not aware of the employee rights with the union behind them. The employer has to hold their jobs when they go on strike.

American Dream Synthesis Essay Essays

American Dream Synthesis Essay Essays American Dream Synthesis Essay Essay American Dream Synthesis Essay Essay Essay Topic: Synthesis B. J. Ann Period 3 10/31/13 When you come to America you are automatically thinking its some paradise and that youre about to live and fulfill the America Dream. The American Dream was probably developed in the US by someone coming to America and was able to get an education, a Job, and create a good life for themselves. It seems that now the American Dream isnt how is used to be, you dont have equal opportunities, not everyone can go to school, and if you fail at something youre looked down upon. My personal definition of the American Dream is that when youre coming to America oure expecting to have all these opportunities and make a life for yourself thats safe and where you will be treated equal and like a human being no matter where you come from. Personally, I think that the American Dream is accessible to those who are able to have a good life and push themselves to take chances and all opportunities that come at them. But its not accessible to those who think that failure is a dirty word and when they fail they Just give up and everyone including themselves loses hope. Also to those who cant even get these opportunities because of their parents or where they come from. When people are living the American Dream, you think that failure is out of the questions, if you fail you cant live your dreams, or anything and that you should Just give up. The Right to Fail by William Zinesser proves that the American Dream is accessible even if/when you fail once or even multiple times. The text says, Release him from the pressure of attaining certain goals by a certain age- he has a good chance of becoming g our national idol. This supports my claim because it shows that is youre pressured, you cant do what you should and when you are calm and elaxed, so many possibilities can happen and you can be whoever you want. They Live the Dream, by Dan Rather explains how if you fail, dont give up and that when something really bad happens if you dont give up, you can still live your dream. The article talks about a guy, named Oscar Acosta, was an amazing pitcher and had everything he could dream for but, when a torn rotator cuff ended his patching career, his life spiraled out of control, and he had, Just given up, but he did make it to the majors as a pitching coach. This quote supports my claim by how the text epresents that when you have every thing that youVe ever wanted in your grasp, anything can happen and it can all be taken away from you instantly but if you dont give up, many possibilities and opportunities can be achieved. Where you come from doesnt define you or the amount of succession you will earn and receive what you make of your life is your choice and dont give up when you fail. The Keynote Address, which was a speech given by Barack Obama in 2004 supports my claim because Obama speaks about how he got there, his family, and his origin. He had to have fail so many times to actually become president but its apparent that he didnt give up or else he wouldnt be the president. The excerpt says, Barack, or blessed, believing that in a tolerant America your name is no acting white. He grew up not so wealthy but still received significant education. Although he was acting white reading a book he had to ignore it because at least he is getting an education. Also his name, family, and origin shouldnt be what completely make a person or their decisions/ opportunities. The American Dream is accessible to those who will fail but push themselves to o better but not accessible to those who give up after faili ng and lose hope in themselves and others. When you fail at something thats important that doesnt exactly mean that you should give up because if you keep pushing yourself to well then you can pursue your dreams. If youre born into a family that isnt wealthy or perfect or you are a certain race or religion that does not define what you do with your life. The American Dream can be accessible and achievable you Just shouldnt let society or your origin define who you are and what dreams you have.

Shooter by Walter Dean Myers Teen Book Review

Shooter by Walter Dean Myers Teen Book Review Disturbed by the school shooting at Columbine High School in 1999, Walter Dean Myers decided to research the events of the incident and create a fictionalized story that would carry a powerful message about bullying. Copying the format used by investigators and psychologists to assess the threat of school violence, Myers wrote Shooter as a fictionalized threat analysis report with transcripts of police reports, interviews, medical records, and diary excerpts. Myers format and writing are so authentic that readers will have a hard time believing that the incidents in the book didnt actually occur. The Story On the morning of April 22, 17-year-old Leonard Gray began shooting at students from an upstairs window  at Madison High School. One student was killed. Nine injured. The gunman wrote â€Å"Stop the Violence† in blood on the wall and then proceeded to take his own life. The shooting incident  led to a full-scale analysis on the potential threats of school violence.  Two psychologists, the school superintendent, police officers, an FBI agent, and a medical examiner interviewed and gave reports to help determine what caused Leonard Gray to shoot down his peers. High school students Cameron Porter and Carla Evans knew Leonard Gray and through their interviews reveal details of Leonard’s personal and school life.  We learn that Leonard had a fascination with guns, was overdosing on prescription drugs, and spoke frequently of an enemies list.  The analysis team uncovers that all three students endured constant bullying and came from dysfunctional homes.  All three students were on the outs and kept silent about their own abuse. In the end, Leonard Gray wanted to â€Å"break a hole in the wall of silence† in the most violent way he knew how. The Author Walter Dean Myers knows how to connect with teens, especially teens who are struggling mentally and emotionally. Why? He remembers growing up in the inner city neighborhood of Harlem and getting into trouble. He remembers being teased because of a severe speech impediment. Myers dropped out of school and joined the military at 17, but he knew he could do more with his life. He knew he had a gift for reading and writing and these talents helped him to resist going down a more dangerous and unfulfilling path. Myers stays current with teen struggles and he knows the language of the street. In Shooter his teen characters use street slang that baffles the professionals who are questioning them. Such terms include â€Å"bangers,† â€Å"going dark,† â€Å"on the outs,† and â€Å"sniped.† Myers knows this language because he continues to work in outreach programs with inner city kids from low socioeconomic communities. Another way Myers stays in step with teens is to listen to what they say about his books. Myers often will hire teens to read his manuscripts and give him feedback. In a Scholastic interview, Myers said, â€Å"Sometimes I hire teenagers to read the books. They tell me if they like it, or if they found it boring or interesting. They have very good comments to make. If I go to a school, Ill find teenagers. Sometimes kids write to me and ask me if they can read.†Ã‚   For more about the author,  see reviews of his novels Monster and Fallen Angels. A Powerful Message About Bullying Bullying has changed over the last fifty years. According to Myers, when he was growing up, bullying was something physical. Today, bullying goes beyond physical threats and includes harassment, teasing, and even cyberbullying. The theme of bullying is central to this story. When asked about the message of Shooter, Myers responded, â€Å"I want to send the message that the people who are being bullied are not unique. This is a very common problem that happens in every school. Kids need to recognize and understand that and look for help. I want to say that the people who are doing the shootings and committing the crimes are doing it as a reaction of things that are happening to them.†Ã‚   Overviewand Recommendation Reading Shooter gives the overall impression of  reading a genuine analysis of a shooting incident. The layout of the novel reads as a collection of various reports from a team of professionals who are trying to determine the causes leading to school violence. Clearly, Myers did his research and invested time into studying the types of questions different professionals would ask the teens, and how the teens would respond. One of my favorite  quotes in Shooter occurs when a psychologist asks Cameron if he admired Leonard for what he’d done. Cameron hesitates and then says, â€Å"At first, right after the incident, I didn’t. And I don’t think I admire him now. But the more I think about him, the more I talk about him, the more I understand him. And when you understand somebody that changes your relationship with them.† Cameron understood Leonard’s actions. He didn’t agree with them, but because of his own experience with bullying Leonard’s actions made sense- which is a frightening thought. If everyone who was bullied reacted on their instincts to get revenge, the violence in schools would escalate. Myers doesn’t offer solutions to bullying in this book, but he does put forth reasons for why shooting incidents are occurring. This is not a simple story, but a complicated and disturbing look at the tragedy that can result from bullying. It is a compelling and insightful must-read for teens. Due to the mature themes of this book, Shooter is recommended  for ages 14 and up. (Amistad Press, 2005. ISBN: 9780064472906) Sources Scholastic Interview.â€Å"Walter Dean Myers Biography.†Ã‚  Encyclopedia of World Biography.

Learn What a Match School Is in College Admissions

Learn What a Match School Is in College Admissions A match school is a college or university that is likely to admit you because your grades, standardized test scores, and holistic measures are similar to those of typical students at the school.  You certainly arent guaranteed an acceptance letter from a match school, but chances are better than not that you will get in.When applying to colleges, its important to choose your schools wisely. Key Takeaways At a match school, your grades and standardized test scores should fall within the typical range for admitted students.Ivy League schools and other highly selective colleges and universities are never match schools. They are reach schools.For a variety of reasons, it is quite possible to get rejected from a match school. Be careful not to overestimate your chances of getting in. How Do You Know if a School is a Match? If you know your high school GPA and youve taken either the SAT or ACT, its fairly easy to figure out if your grades and test scores are on target for a university. Here are two methods for doing so: Find schools that interest you in my massive A to Z index of college profiles. When you click on a college, youll find SAT and ACT data for matriculated students. This data represents the 25th and 75th percentile of students who enrolled at the college. If your ACT and/or SAT scores are above the 25th percentile number, youre a potential match for the school.For hundreds of the schools Ive profiled, youll also find a link to a GPA-SAT-ACT graph of data for students who were accepted, rejected and waitlisted. This will give you a more visual representation of where you fit in. Match≠  Guaranteed Admission Its important to realize that there is no guarantee of admission at schools that youve identified as matches. While many students with grades and test scores similar to yours were admitted, its equally likely that some students with similar profiles were not admitted. This is one reason why its important also to apply to a safety school or two so that you are nearly certain to be admitted somewhere. It can be heartbreaking to discover in the spring of senior year that youve received nothing but rejection letters. Possible reasons for a rejection to a match school include:   The college has holistic admissions, and your essay or extracurricular involvement werent as impressive as those of other applicants.Your application was incomplete or had careless mistakes (see 6 Common Blunders of College Applicants)You failed to demonstrate interest in the college.Related to demonstrated interest, you may have been edged out by applicants who applied through early action or early decision (both tend to have higher admit rates than regular decision)Your letters of recommendation raised concerns for the college.The college wasnt able to meet your financial needs (a significant number of colleges and universities are  not  needs-blind, and they will not admit students who would face unreasonable financial hardship should they try to attend)The college admitted students who may have had similar grades and test scores but who were more likely to contribute to the diversity of the campus community. Colleges dont have formal geographic, racial, or cultural quotas, bu t many schools do believe that a diverse student body benefits the learning environment. You have a criminal record that concerns the college. Some Schools AreNeverMatches If youre a straight A student with top 1% standardized test scores, youre still not guaranteed admission at the countrys most selective colleges and universities. The countrys  Ã‚  top U.S. colleges and top universities  have such low acceptance rates that many fully qualified applicants receive rejection letters. You should certainly apply if you wish to attend these schools, but be realistic about your chances. When a college has a single digit acceptance rate, you should always consider the school a reach, not a match, even if your grades and test scores are exceptional. A Final Word on Match Schools I always recommend that applicants be realistic about their chances of admission, and its important to remember that many students receive rejection letters from match schools. That said, chances are good that you will get into some if not most of the match schools to which you apply. Also keep in mind that match schools are often good choices because youll be among peers who have academic abilities that are similar to your own. It can be frustrating to be at a college where the majority of students are significantly stronger or weaker than you. Balance is important as you come up with your college wish list. You should make sure you apply to a mix of  reach schools, match schools, and  safety schools.

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 18

Marketing - Essay Example Studies have shown the increased rate of smokers among the population especially among the youth. â€Å"Smoking kills around 114,000 people in the UK each year.† (Petrie 2007). It is where the relevance of the product and the topic under study lies. The topic is chosen in order to analyze the prospects of the company by launching the product. The final report is in the form of a report addressed to the top level executives of the company. The report is intended to conduct a study in detail about the marketability of ‘smokers’ choice’. The product aims to carve a niche of the health product market through the launch of smoker’s choice. Therefore, the report studies in detail the average smokers in the population, the market position of the toothpaste, the customer acceptability, etc. It is a report that uses standard statistical tools for the data analysis and interpretations. The primary aim of this report is a market study. The report is intended to study the market and to make required changes in the strategies if needed. This is a company project and the organization is going to benefit by knowing its market and market position. The tooth paste ‘smoker’s choice’ is launched by the company named Oral Care Plc. â€Å"The oral care market is worth $7.5 billion at retail and headed for $8.9 billion by 2012.† (Oral care products on the U.S. 2007). The tooth paste is the main product of the company at present. The product is aimed at conquering dual markets, the health care and the personal care sector. The tooth paste is very effective in whitening the teeth. But the main feature of the product is that it helps to stop the smoking habits of the people. The mouth after being brushed with smokers’ choice brings a bad taste when it comes in contact with smoke thus helping the people to stop the smoking habit. The toothpaste will keep this effect in the mouth for 18 hours. Even though the product belongs to the

Diversity in the work place Term Paper Example | Topics and Well Written Essays - 750 words

Diversity in the work place - Term Paper Example Definition of Terms The concept of diversity emitted from studying culture in organizations. Martires and Fule (2004) define culture as â€Å"the accumulated system of ideas, values, beliefs, customs, mores and traditions transferred from one generation to another that reflects and influences the pattern of living as well as lifestyle of a people in a given society† (Martires & Fule, 2004, 227). Accordingly, organizational culture is a set of symbols, myths, ceremonies that reflect the underlying values and beliefs of the organization or its work force. Organizations that begin to acknowledge the need to hire people from diverse cultural orientations support global operations included diversity in their corporate policies. In an article written by Greenberg (2006), diversity in the workplace is defined as â€Å"the variety of differences between people in an organization†¦Diversity encompasses race, gender, ethnic group, age, personality, cognitive style, tenure, organiz ational function, education, background and more† (par. 1). ... Advantages of a Diverse Workforce There are eminent benefits for organizations that support and manage a diverse workforce, to wit: (1) privilege of workers to learn from others of different culture orientations; (2) availability of diverse perspectives and approach in problem-solving; and (3) the creation of positive working environments conducive to honing of skills, abilities and competencies; among others. The study made by Kirby and Harter (2003) validated the effect of diversity in improving the financial performance of an organization. Further, Greenberg (2006) clearly stipulated that diversity has the capacity for â€Å"increased adaptability, broader service range, variety of viewpoints, and more effective execution†, among others. Challenges and Barriers of Supporting a Diverse Workforce Some organizations tend to focus more on the challenges and barriers in supporting diversity, precluding them from harnessing its benefits. From among the most pressing challenges ar e: (1) language or issues of communication; (2) resistance of employees to support diversity; (3) dilemmas on policy implementation; and (4) the difficulty and incompetence in managing diversity (Greenberg, 2006). In addition, Green, et.al (2009) recognized that there are additional barriers and challenges for organizations reflecting on implementing a diverse workforce: â€Å"negative attitudes and behaviors can be barriers to organizational diversity because they can harm working relationships and damage morale and work productivity (Esty, et al., 1995). Negative attitudes and behaviors in the workplace include prejudice, stereotyping, and discrimination, which should

Case # 4 A Bullys Threat Study Example | Topics and Well Written Essays - 500 words

# 4 A Bullys Threat - Case Study Example It is a manifestation the need of advice from others in situations of urgent attention (Woods & Wolke, 2003, P 387). We see this from the different recommendations suggested by the guard, assistant principal and the counselor. To make suitable decisions, it is imperative that we take into account all the details. It will ensure that we do not make hasty decisions ignoring other crucial information. It also creates a calm environment for proper decision-making. Mr. Milhoviak asked for advice on both occasions that they could not find Carl. If I were the principal, I would consider Carls record of fighting as a factor in making my decision. Brian says that he is sure that Carl will hurt him and his family. Reporting the matter to the principal may be due to other factors like student grudges, but Angie supports Brian claim. Carl is also fond of making threats. For instance, Carl goes to a rock concert with Angie and threatens a person in the front seat; it takes the intervention of a security guard to calm the situation. Angie says that Carl seems to be an angry person; angry people tend to get more involved in violence. Carl is missing and has made a threat; the decision the officials will make has to consider the fact that Carl is unstable. Carls situation gets complicated when the officials find out that he is not in class. Missing the fourth period leads to the conclusion that he is up to something considering he has threatened Brian and his family. Maybe he is going to carry out the threat. The situation at hand is delicate; a death threat is on the plate, the perpetrator is missing, Angies parents are out of reach and Brian and Angie are scared. If I were the principal on this event; firstly, I would make sure that Brian and Angie stay under my watch until I contact their parents. Secondly, I would launch a search party for Carl. Lastly, I would consult the school guard, counselor and select officials to

Lost In the Mall Essay Example | Topics and Well Written Essays - 750 words

Lost In the Mall - Essay Example This paper stresses that the old Chicago post office was designed by Graham, Anderson, Probst & White in 1921. The nine story tall building was always bustling with activity but there were many problems that surrounded it. As the study outlines Franzen begins the story of â€Å"Lost in the Mall† with a hypothesis which is a good direction for any novelist to conduct his inquiry. The main goal he had in mind was to crack open the scandal of the Chicago Post Office. The hypothesis, on which Franzen bases his story, is the notoriety of the goings on in the post office. He decries the way it worked because it had earned the name of being the largest postal system in the world, but yet the post office was considered the worst in postal deliveries and services and at one time, it almost came to a virtual halt, as the system got clogged with about 10 million mails when they experienced a logjam. The sorting method had failed miserably and was not capable of keeping up with the demand. It was this notorious incident that triggered a full scale investigation which in turn called for a total reorganization of the Postal system in Chicago. The old building had to be vacated when a new and modern building t ook its place and culminated into what is called the U.S Postal service in the year 1971.

Research method and statistics Essay Example | Topics and Well Written Essays - 2000 words

Research method and statistics - Essay Example The following points are needed to be elucidated: The article does not reveal the level of engagement while discussing the listening and understanding on the basis of communication. The dependent variable i.e. communication level must have been clarified by interlinking it to the independent variable in order to interpret the concepts in the variables of hypothesis. The author must have been elaborated the concept communication level in a therapy so that the readers could fully comprehend with the ideas the author intended to explore. In order to examine the article and points given in it, it comes to know that the authors have failed to allude to the relevant literature as well as any research work so that the theme could be carried more weight. Further, the relevant material would have been supportive to for any new research article and expressed the broad knowledge and deep study of the writer. It has limited the views within the structure of the thoughts of the present authors. Moreover, the article looks unable to clarify the duration of the counseling they applied in respect of hydrotherapy treatment. The timings and the duration of the therapeutic counseling must be determined for the better understanding of the readers and patients interested in adopting the therapy for the cure. What the hydrotherapy sessions include, what kind of activities they use, who takes part in these activities and also how many times per week they applied the hydrotherapy. The article lacked the details of the therapeutic process and activities involved in it, as well as methodology implemented in the treatment technique. It does not focus why and when the patients should avail themselves of the hydrotherapy for their cure. The authors lack comprehension and ignore most fundamental principles while preparing a research work. They look unable to classify the variables even. They

Shakespeare's Sonnet 73 Essay Example | Topics and Well Written Essays - 750 words

Shakespeare's Sonnet 73 - Essay Example The first two metaphors refer to cyclical events: the speaker compares his old age to winter (1) and to twilight (5). The decrease in length of time – from a year to a day – has often been commented on as reflecting the speaker's gradual acceptance of his own death, but an equally valid interpretation is that neither of these metaphors appropriately address the finality of dying. Winter takes place not just at the end of the year, but also at its beginning: the Christian notion of an afterlife comes across at full strength, along with hints that even if the speaker does believe in a life after death, they do not fully realize that such a life would be far removed from an earthly one. The use of twilight as a metaphor does represent an evolving acceptance of the end of life, as 'twilight' refers specifically to the end of the day. It does, however, have a twin in dawn, and is also not a true ending because it is part of a cyclical event. It is only in the final quatrain, which portrays a â€Å"fire† (9), that the speaker comes to realize the extent of their own mortality. Although other fires will no doubt exist in the future, each fire is an entity of itself, feeding so voraciously off its own nourishment that it gutters out. The fire is not cyclical, and offers little hope of returning to life, just like the speaker. All of the metaphors use very sensory imagery to portray their meanings. The speaker draws attention to the visual, invoking a picture of a young and old man standing opposite one another, as the old intones that â€Å"thou mayst in me behold† (1) the winter of life; â€Å"In me thou seest† (5) the twilight of life; and â€Å"In me thou se'est† (9) a dying fire. It is a very visible poem, but this is not the only sense with which Shakespeare plays. The evocation of â€Å"Bare ruin'd choirs† (4) creates a vacancy of sound, the ringing silence that occurs once the echoes of a song have dissipated; a f eeling of shivering cold emanates from â€Å"those boughs which shake against the cold† (3). The final two metaphors conjure forth a sense of darkness, a tunnel which draws one imperceptibly into the â€Å"black night [which] doth take away† (7), hampering the visual images from the earlier part of the poem. The reader is overwhelmed with sensory experience. The final couplet of the sonnet draws on the strong manipulations of time and one's senses to impress the reader with the deep significance of the multi-layered command. The speaker makes reference to the visual imagery of the earlier metaphors with â€Å"This thou perceivest† (13); he also asks the listener to love with more intensity, given his own decrepitude and the listener's own similar fate. Calling upon his own, shortened time, and the extended time of bodily decay of â€Å"thou† (1, 5, 9, 13), the speaker imbues his sparse words with multiple intentions in order to make the most out of the so nnet. The line â€Å"To love that well which thou must leave ere long† (14) asks the listener to love the speaker, whose time on this earth is limited, and to love their own youth before ageing takes them. The speaker's own horror of old age is tinged with fear that their younger companion is not enjoying

Research method and statistics Essay Example | Topics and Well Written Essays - 2000 words

Research method and statistics - Essay Example The following points are needed to be elucidated: The article does not reveal the level of engagement while discussing the listening and understanding on the basis of communication. The dependent variable i.e. communication level must have been clarified by interlinking it to the independent variable in order to interpret the concepts in the variables of hypothesis. The author must have been elaborated the concept communication level in a therapy so that the readers could fully comprehend with the ideas the author intended to explore. In order to examine the article and points given in it, it comes to know that the authors have failed to allude to the relevant literature as well as any research work so that the theme could be carried more weight. Further, the relevant material would have been supportive to for any new research article and expressed the broad knowledge and deep study of the writer. It has limited the views within the structure of the thoughts of the present authors. Moreover, the article looks unable to clarify the duration of the counseling they applied in respect of hydrotherapy treatment. The timings and the duration of the therapeutic counseling must be determined for the better understanding of the readers and patients interested in adopting the therapy for the cure. What the hydrotherapy sessions include, what kind of activities they use, who takes part in these activities and also how many times per week they applied the hydrotherapy. The article lacked the details of the therapeutic process and activities involved in it, as well as methodology implemented in the treatment technique. It does not focus why and when the patients should avail themselves of the hydrotherapy for their cure. The authors lack comprehension and ignore most fundamental principles while preparing a research work. They look unable to classify the variables even. They

Institute Cargo Clauses Essay Example for Free

Institute Cargo Clauses Essay Yatch Insurance entails providing coverage for losses incurred on pleasure craft and also includes liability coverage. Cargo Insurance has a broader scope, which I intend to weigh into more, as far as insurance coverage is concerned. It is a contract under written on the Institute Cargo Clauses offering coverage on an A, B or C basis. Whereas on the on hand A offers a wide cover, C on the other offers a relatively circumscribed one. Institute Cargo Clause A stipulates that the insurer will, upon the incurrence of the loss insured against, cover for all the damage to the subject matter insured. It is however important to note that all damage in this particular case is used to refer only to accidental loss and not that which would eventuate from intentional acts or that are inevitable. Some of the losses that would be excluded from the coverage of this cargo clause include: The above mentioned exclusions are substituted by two other clauses: The War and Strikes Exclusion Clause and The Unseaworthiness and Unfitness Exclusion Clause. Given the nature of structure of the Institute Cargo Clauses B and C, it is important, in the interest of an exhaustive analysis, to look into the content of C before that of B. This is attributable to the fact that to a large extent the content of clause B subsumes that of C and has additional provisions. Institute Cargo Clauses C cover damage to the insured that is attributable to: The insurance also provides coverage for damage or loss to the insured caused by jettison. This covers scenarios where, for instance, a ship caught in a tempestuous sea has to throw into the water certain cargo in the interest of keeping it afloat and protect the remaining. (Donald, OMay. Julian, H. 2003) The B clauses provide coverage for all that is available in the C clauses but stretches farther to include coverage for loss or damage to the subject matter insured that may come about as a consequence of volcanicity, lightening or earthquakes and other tectonic disturbances. It also covers loss caused by †¢ Total loss of any package lost overboard or while loading onto or unloading out of the vessel. †¢ Washing overboard. †¢ Entry of sea, lake or river water into the vessel or storage place. The clauses entailed in B provide for enormous additional coverage that include, among many others, river or sea water and accidents in loading and unloading. It is discernible, however, that there is a vaccum left as far as coverage for theft, delivery failure and shortages are concerned. The contract that would be most ideal for the ship operator in question is the Cargo Insurance, clauses C. These clauses offer a provision that distinctly caters for loss or damage incurred by the subject matter insured due to collision or destructive contact with other vessels while on voyage. The greatest concern being the damage it may cause to other ships and third party property, the ship owner would have to bear in the mind the work framework of the contract as influenced by the Hulls and Machinery( HM) and the Protection and Indemnity Clubs( PI) stipulations. (Donaldson, E. 2000), Marine insurance can be divided into two broad categories: Vessel and Cargo. The insurance of vessels is known as Hull and Machinery (HM). Cover is provided either on voyage or time basis such that under the time basis, a vessel or cargo is covered for a given duration whereas under the voyage basis, the vessel or cargo is covered for voyage between ports set out in the insurance policy. Protection and Indemnity Clubs came into existence much later as compared to the Hull and Machinery. Up until the 19th century, a marine policy covered only seventy-five percent (75%) of the insured’s liability towards the third party. In this respect typical liabilities arose a lot often from â€Å"running down† which refers to collision with another ship in transit, â€Å"allision† which refers to collision with a fixed object and wreck removal. In the 19th century ship owners came together forming mutual under writing clubs and hence the inception of the Protection and Indemnity Clubs (PI). Their strategic intent in that inception was to insure the remaining twenty-five percent (25%) that up until that moment was yet to be catered for by the insurers. The clubs work on the basis of registering ship owners as members who remit a premium which goes towards accumulating a fund with which reinsurance is subsequently purchased. With this in mind it would be a word of sound advice to the ship owner in question to register membership, if he/she is yet to, with a credible Protection and Indemnity Club so as to ensure one hundred percent (100%) coverage of liability to third parties should the hazard occur. (Donaldson, E. 2000), Membership to these clubs, whichever place in the world, is highly advisable as their coverage comes handy in aiding to offset liability that occurred without the ship owners notice. A good case in point is the case, Thatcher vs. Schell, 2005 BCSC 1121. It involved the accident between a 19’ motorboat and a 26’ sailboat operating under power at dusk on Okanagan Lake. Both vessels were destroyed and the occupants sustained injuries. The owner of the motorboat argued that the failure of the sailboat to have appropriate running lights and in its failure to turn to starboard before the collision as stipulated by the regulations. On the other hand the owner of the sailboat argued that the collision was a consequence of the motorboat’s over speeding and failure to maintain a proper view of its environs. It emerged to be undeniable that the driver of the motorboat had not seen the sailboat until immediately before the accident and failed to take the necessary steps to prevent it. All evidence having been reviewed, it was found as a fact that the lighting of the sailboat had not been proper as required and that had caused the collision. In a case such as this one where many would have easily found themselves heaping blame on the owner of the motorboat the scales of justice found the reverse to be the case. In such scenarios as in many others the coverage of Protection and Indemnity Clubs play a very significant role in the complementing of the seventy-five percent coverage provided by the Institute Cargo Clauses C. (Rose,F. 2004) The case, De Merchant Estate vs. Price, 2001 NBQB 98, [2001] N. B. J No. 328 will perhaps bring to the fore what many would think to be an impossibility. The case involved collision between a sailboat under power and a small runboat in a narrow channel. The core of the case was the question of liability and apportionment. The ruling judge found both parties at fault, a matter that posed very awkward an implication. Whereas the operator of the sailboat was faulted for not having the proper lights, failing to operate on the required side of the channel and failing to take evasive action, the owner of the runboat was at fault for operating his vessel under the influence of alcoholic liquor. In a case where either of the two parties would have hoped to leave unscathed by the rod of justice hence evade the charge of liability, both fell victim of it. In both cases mentioned above, the necessity of insurance coverage that caters for liability to third persons on sea cannot be underplayed. Losses can be of unanticipated magnitude and hence very costly to the liable party. Of equal significance is the role played by the Protection and Indemnity Clubs (PI). It is an inception that has relievingly bailed out many from the twenty-five percent cost of liability which would be, in many cases, quite laden. The ship owner in question, seeking insurance cover for liabilities it may incur for the damage that it may cause to ship and other third party property, would best be advised to opt for cargo insurance clauses C and to further it by being part of a Protection and Indemnity club. (Brown, R. H. 2004).

Reflection on the Concept of Therapeutic Presence

Reflection on the Concept of Therapeutic Presence Tony Fowler â€Å"I am inclined to think that in my writing I have stressed too much on the three basic conditions (congruence, unconditional positive regard and emphatic understanding). Perhaps it is something around the edges of those conditions that is really the most important element of therapy – when myself is very clearly obviously present’ (Rogers cited in Baldwin, 2013a p.28) It has been implied through quantum physics, that on a molecular level, everyone exists within a virtual sea of energy (Gribben, 1984; Pert, 1997), and that each individual contributes to that energy field, by both affecting and being affected by everything and everyone around them, simply by being present. In an interview with Michele Baldwin towards the end of his life, Carl Rogers stated that he had become more aware of his use of ‘self’ within the therapeutic environment and that when he was intensely focused on his client, his presence alone instigated the healing process (Baldwin, 2013a). It is widely accepted that Carl Rogers is considered to be one of the most influential cofounders of the humanistic psychotherapy movement with the development of his person centred approach to counselling clients, and I feel that this was a very bold and courageous statement to have made at this point in his career. When this statement is viewed in relation to his much publicised earlier work, where he wrote about the importance of the six therapeutic conditions, I feel that this statement, like many others humanistic practitioners, appeared to be a change of direction and philosophy for him. In his early career Rogers put particular emphasis on the three primary core conditions, congruence, unconditional positive regard and empathic understanding stating that these were all that was required for a successful therapeutic outcome (Rogers, 1957), Presence has been considered to be a quality that arises when the therapist is present to what is happening in the right here and now. For myself, I am inclined to agree with the views of Martin Buber, from whom much of the Gestalt philosophy of therapy has stemmed from his ‘I-thou’ relationship, that presence is more than just being in the present (Greenberg and Geller, 2001). I am inclined to believe that this it was Rogers was referring to when he spoke of his simply ‘being present’ as the means to facilitating a healing outcome. Is it then that presence is more than the necessary conditions required for a successful therapeutic outcome to take place or that as Rogers suggested, something more around the edges of these conditions that is the primary element within the counselling relationship (Baldwin, 2013a)? Geller and Greenberg (2012 p.7) define therapeutic presence as â€Å"the state of having one’s whole self in the moment on a multiplicity of levels, physically, emotionally, cognitively and spiritually†. This statement shows much duplicity to the original ideas of another proponent of the importance of the relationship between client and therapist, Sandor Ferenczi. He advocated that therapists should possess both an interpersonal and emotional attitude of tenderness, an emotional ambiance where personal caring can create a healing environment decades before Rogers first introduced us to his person centred approach (Hoffman, 2003). It has been argued that in order for the effects of presence to be fully beneficial, preconceptions, judgements and even beliefs cannot co-exist within the present moment. Buber claims that the healing relationship between client and therapist is naturally unequal and one sided, as the client is always looking to the therapist for guidance (Baldwin, 2013b). Whilst I think this argument is true, I also believe that therapeutic presence is made up of both the unspoken and unseen connection between therapist and client that can occur within a therapeutic intervention. It involves the embracement of all core conditions, being empathetic, congruent and having unconditional positive regard for your client. It is about creating a connection with our clients, whilst maintaining one’s own boundaries and not taking on the client’s sense of frustration, anxiety, pain, or grief. Rogers maintained that how a client sees him, whether as a professional therapist, father figure or friend, it mattered not. What was important was to hear, accept and recognise the feelings that the client was experiencing (Baldwin, 2013a). Once again I am in agreement with these views, and feel that when we sense, feel and listen to our clients, as well as to ourselves, we will eventually become more in tune with what is arising between ourselves and the client, allowing for a greater potential for healing to take place. However, this change in Rogers’s beliefs appeared to be almost a reversal of where he had always stood, having had such a profoundly different viewpoint to that of the more traditional psychoanalysts of his time, in regards to the issue of transference. In fact it is true to say that throughout his professional career he denounced the psychoanalytical notion of transference and counter transference as sophisticated devices with the potential to inhibit any real exploration of feelings between therapist and the client (Thorne, 2012) and that there was no reason to make a big deal of it (Baldwin, 2013a). As a result, I do agree with some critics of Roger’s new position, especially in light of his new stance on the effects of presence. Rogers stated that when a certain level of presence is reached, an intense intimacy is achieved between the client and himself and this results in a flow of energy between himself and the client. These claims have been considered by many critics as Rogers describing an almost a spiritual effect, which I am in total agreement with and inclined to consider this as both arrogant and mystical in nature. I am once again drawn to the similarities between Rogers and that of the earlier work of Sandor Ferenczi. Ferenczi, who despite being labelled a psychoanalyst and someone who was once a close personal friend to Freud himself, became disenchanted with Freud’s perspective on the role of clients within the therapeutic session. As a result he went on to develop his own therapeutic approach on the importance of developing the relationship between client and therapist. It is this concept that influenced other significant cofounders of the humanistic psychological movement that followed, such as Abraham Maslow, Rollo May and James Bugental, and in turn Rogers himself with the development of his own Person Centred Approach (Hoffman, 2003). Throughout humanistic approaches such as within existential therapy, presence is seen as a fundamental principle of the therapeutic process, considered by many to be central at effecting change (May, 1958; Bugental, 1987; Yalom, 2002). Within existentialism, it is believed that presence plays a pivotal role in the development of both a safe environment and an intimate therapeutic relationship. Bugental and Yalom, believed the conception of being present with your client included but went beyond the experiencing of a deep connection with the self and the other. They claimed that each person is not only related to self, to other and to the physical world, but also to each person’s past and present in the here-and-now. (Bugental, 1999; Yalom, 1980, 2002) I find this viewpoint again almost spiritual in nature, yet subtly different to the implied spiritualistic nature of Rogers claims. I can almost sense an empiricalistic scientific desire to justify what presence actually is and how it can be achieved by the existentialists. Given Rogers theological beginnings before embarking on a more empirically based career path, I can almost understand his later life reflections on what presence was to him. However, I have to agree with other critics that his implied spiritualistic view and comments of energies that flow between therapist and client that may come from a higher transcendent place, as opinions of a more personal nature and not those that should be taken seriously by the more empirically minded practitioners of today (Thorne, 2012). In a qualitative study by Mick Cooper (2005), the relational depth, which was defined as a profound feeling of contact and engagement with another, was investigated through a series of interviews with person centred therapists. The results of his research found that relational depth can be conceptualised as a form of ‘co-presence’ or a co-experiencing of the person-centred ‘core conditions’. Is this empirical confirmation of Roger’s statement? He himself stated that he believed that a healing outcome resulted not from an emphasised use of the core conditions, but it was possibly something more encompassing, an amalgamation of all the core elements. As an acknowledgement of what presence is and what its effects are, I find compelling evidence within this study. Those therapists who participated in the study, Cooper (2005) interviewed, stated that they had experienced heightened feelings of empathy, acceptance and receptivity towards their clients along with a greater level of awareness, aliveness and satisfaction. He also claimed that when the therapists were having these feelings they also experienced their clients as being highly transparent, being able to articulate core concerns and being able to reciprocate the therapist’s acknowledgement of them. What makes these results so compelling is that they also support the findings and experiences that were described in Geller and Greenberg’s (2002) research on presence. Although it is debatable as to which therapeutic orientation the notion of presence belongs, there can be no doubt that the humanistic tradition has emphasised presence as crucial to therapeutic change. However, cultivating presence is an ongoing practice. It is seen by some as a factor of therapy more important than the acquisition of academic knowledge or the mastery of particular skills set. Yet I believe that through continued use of the core conditions as laid down by Rogers’s person centred approach, we as practitioners have the methods at hand, to invite more presence into the therapy room and therefore become more helpful to our clients. In conclusion I truly believe that having presence is attuning to what is. If one can achieve this then a resonance will occur between us and our clients, which will ultimately lead to the manifestation of trust within the therapeutic relationship. What will we get out of this sense of presence? Will we experience openness to what is? Or acquire the ability to listen to our clients more deeply? Maybe; and maybe as Sandor Ferenczi first suggested, there will naturally arises a greater emotional connection between ourselves and the client with an emphasis on empathetic presence within the therapeutic milieu. Reference List Baldwin, D. C., 2013b. Some philisophical and psychological contributions to the use of self in therapy. In: M. Baldwin, ed. The use of self in therapy. 3rd ed. New York: Routledge, pp. 64-80. Baldwin, M., 2013a. Interview with Carl Rogers on the use of self therapy. In: M. Baldwin, ed. The use of self in therapy. 3rd ed. New York: Routledge, pp. 28-35. Bugental, J. F. T., 1987. The art of the psychotherapist. New York: Norton. Bugental, J. F. T., 1999. Psychotherapy isnt what you think. Phoenix, AZ: Zeig, Tucker Theisen. Cooper, M., 2005. Therapists experiences of relational depth: A qualitative interview. Counselling and Psychotherpay Research, 5(2), pp. 87-95. Geller, S. M. and Greenberg, L. S., 2002. Therapeutic presence: Therapists experience of presence in the psychotherapy encounter. Person-Centered and Experiential Psychotherapies, 1(12), pp. 71-86. Geller, S. M. and Greenberg, L. S., 2012. Therapeutic presence; a mindful approach to effective therapy. Washington DC: American Pysgological Association. Greenberg, L. S. and Geller, S. M., 2001. Congruence and therapeutic presence. In: G. Wyatt, ed. Rogers therapeutic conditions: Evolution, theory and practice Congruence. Ross on Wye: PCCS Books, pp. 131-148. Gribben, J., 1984. In search of schrodingers cat: Quantum physics and reality. New York: Bantam Books Inc. Hoffman, D., 2003. Sandor Ferenczi and the origins of humanistic psychology. Journal of Humanistic Psychology, Volume 43, pp. 59-86. May, R., 1958. Contributions of existential therapy. In: R. May, E. Angel H. Ellenberger, eds. Existance: A new dimension in psychiatry and psychology. New York: Basic Books, pp. 37-91. Pert, C., 1997. Molecules of emotion: Why you feel the way you feel. New York: Simon and Schuster Inc. Rogers, C. R., 1957. The necessary and sufficient condiitons of therapeutic personality change. Journal of Counsulting Psychology, Volume 21, pp. 95-103. Thorne, B., 2012. Counselling and spiritual accompaniment: Bridging faith and Person Centred Therapy. 1st ed. Chichester: John Wiley Sons Ltd. Yalom, I., 1980. Existential Therapy. New York: Basic Books. Yalom, I., 2002. The gift of therapy. New York: Harper Collins.